On the occasion of the international symposium on ‘Access @ BoP’ we are releasing a coffee table book. The book is a compilation of business modules developed by public or private sector companies, developmental organizations, NGOs and individuals for making a positive difference in the lifestyle of the population living at the base of the pyramid. After rigorous research our editorial team would select best business modules which are not only noble in their objective but also profitable. This coffee table book would showcase the efforts made by dif­ferent sectors to alleviate the conditions of the poorest socio – economic group of the country. This unique venture by ViaMedia would act as an inspiration for those who want to contribute towards this noble cause. By highlighting these business modules, we aim to motivate and mobilize those with resources to leave aside their uncertainties and do their bit by giving the downtrodden section of the country a much needed facelift.

The coffee table book would be released by Sh . Jairam Ramesh, Honorable Minister of Rural Development, Govt of India and our honored guest Sir Michael Marmot, Director at UCL Institute of Health Equity and Chair Holder of European review on the Social Determinants of Health and the Health Divide.