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  Session
 
   
  09:15 - 09:20 AM   Welcome Address   Mr. Swadeep Srivastava
  09:20 - 09:30 AM   Overview   Dr Chandrakant S Pandav - National President, Indian Public Health Association
  Sesssion I (09:30 - 11:00 AM)   DECIPHERING THE BOP    
  09:30 - 09:50 AM   Visualizing the Bottom of Pyramid: Urban & Rural   Dr. Chandrakant S Pandav
  09:50 - 10:10 AM   Problems @ BoP. How far can $2 a day take you?   Dr. Bibek Debroy - Professor, Centre for Policy Research
  10:10 - 10:30 AM   Inadequate water supply and sanitation: One of the problems leading to deteriorating health   Ms. Vilasani Ramachandran- Secretary, Department of Water Supply, Ministry of Rural Development
  10:30 - 11:00 AM   Panel Discussion: Understanding mindsets: Exploring core competenec and dynamic capabilities  
Chairperson- Dr. Chandrakant S Pandav Co-Chairperson- Dr Ajay Kumar - Former President, Indian Medical Association
Dr Isha Prasad Bhagwat, National Manager (Health and Nutrition) Save the Children, India
Ms. Deepti Gulati - Senior Programme Associate,GAIN
Dr. Gita Sen - Professor, Center for Public Policy, IIM, Bangalore
Dr A K Susheela - Executive Director, Fluorosis Research & Rural Development Foundation
  Ms. Sanchita Sharma, Health Editor, Hindustan Times
  Session II (11:00 AM - 12:30 PM)   Roadblocks in reaching out to BoP    
  11:00 - 11:20 AM   Awareness: A challenge pertaining to communication   Mr Swadeep Srivastava, CEO & MD, Via Media & Communications
  11;20 - 11:40 AM   Access & affordability: Making potential consumers aware customers   Prof Dr David Dror - Director, Micro Insurance Academy
  11:40 AM - 12:00 PM   Social Determinants: Crumbling pillars of Bottom of Pyramid   Dr Poonam Khetarpal Singh - Deputy Regional Director, WHO
  12:00 - 12:30 PM   Panel Discussion: Role of Social Marketing , Communication and need for an innovative module  
Chairperson - Dr S D Gupta, Director, IHMR
Co-Chairperson - Mr. Rao, Jt Sec, IEC, Ministry of Health, GOI
Mr. Bappa Majumdar - Principal Consultant, HEAL Foundation
Mr. Mohanty - Secretary, PDS System, Rajasthan
Representative from CII
Ms. Pritha Chatterjee - Health Correspondent, Indian Express
  Session III (12:30 -01:15 PM)   Social Determinants: Fair Society, Healthy Lives
Sir Michael Marmott
Ex-Chair, WHO Committee on Social Determinants
MRC Research Professor of Epidemiology and Public Health, University College London
   
  01:15 - 02:45 PM   Networking Lunch    
  02:45 - 03:45  
Corporate Business Models @ BoP: Value Creation in Challenging situation
Case Study I
Case Study II
Case Study III
  To be discussed
  Session IV (03:45 - 05:15 PM)   Taking Initiative for change @ BoP    
  03:45 - 04:05 PM   Government Initiatives @ BoP   Dr Sayeda Hameed - Member, Planning Commission
  04:05 - 04:25 PM   Co-creating value in dynamic world: Success of Public - Pvt Partnership @BoP   Mr. Bhupinder Singh Bedi - PPP Expert, Asian Development Bank
  04:25 - 04:45 PM   BoP & Commercial Revitalization: Exploring Pvt-Pvt Partnership   Dr Amit Verma, President, Healthcare Initiatives, Religare Enterprises Ltd.
  04:45 - 05:15 PM   Can this new PPP evolve?  
Chairperson - Mr. Rajan Sankar - Special Advisor & Regional Manager- South Asia, GAIN
Co-Chairperson - Ms. Anuradha Narsimhan, Category Director - Health & Wellness, Britannia Industries Limited
Mr. Sandeep Bakshi - MD & CEO, ICICI Prudential Insurance Company
Mr. N S Ramachandran - Director, TATA Teleservices
Mr. Rahul Malick -Executive Director, Government Practice, PWC
Ms. Manisha Natrajan, Editor & Sr Anchor, Special Programmes, NDTV
  5:15 PM   Vote of Thanks