Encyclopedia meaning of RED: RED is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible

by the human eye, in the wavelength range of roughly 630–740 nm.[2] Longer wavelengths than this are called infrared (below red), and cannot be seen by the naked eye.Here's is a staunching similarity- What is ViaMedia? What is its philosophy? What it actually means to its people as well as its clients? What is its objective? What is its GOAL?---all these things cannot be seen by 'naked eyes'! You actually need to go deep into its philosophical & ethical upbringing to understand these attributes of ViaMedia.

Etymology & Definitions:

The word red comes from the Old English rēad.[4] Further back, the word can be traced to the Proto-Germanic rauthaz and the Proto-Indo Europeanroot reudh-. In Sanskrit, the word rudhira means red or blood. In the English language, the word red is associated with the color of blood, certain flowers (e.g. roses), and ripe fruits (e.g. apples, cherries). Fire is also strongly connected, as is the sun and the sky at sunset. Healthy light-skinned people are sometimes said to have a "ruddy" complexion (as opposed to appearing pale). After the rise of socialism in the mid-19th century, red was used to describe revolutionary movements.

RED color in ViaMedia is BLOOD (rudhira) of 'health communication', at least in India as of now.

The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Probably, that is why at ViaMedia we do not believe in-- 'intense negotiation' and with the effect of color RED, we also have reduced instances of 'confrontation' with defaulting clients or thankless fellows whom we come across seldom.
The 'True ViaMedians' would find striking similarities between RED color and ViaMedia philosophy, culture and epidemiology and the RED petals it showers on ViaMedian spirit.

Meaning & Symbolism of the Color Red

RED has more personal associations than any other color. Recognized as a stimulant red is inherently exciting and the amount of red is directly related to the level of energy perceived.

Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.

The Effects of the Color Red

How the color red affects us mentally and physically:

Increases enthusiasm
 Stimulates energy
Encourages action and confidence
A sense of protection from fears and anxiety

RED: The Color of the Base or Root Chakra


RED is the color of the base or root chakra. This chakra is located at the base of the spine and allows us to be grounded and connect to the universal energies.

This is what we always aspire to be at ViaMedia-- "remain grounded and connected to the universal energies".

BLACK is the color of power and authority, here BLACK and RED make a perfect combination at ViaMedia:

RED stands for love, passion and striking abilities (as a striking color which stands out instantly), BLACK when comes along, completes ViaMedia philosophy circle with-- 'power of health communication' which ViaMedia brings across the table with 'authority'.