The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach, which draws from successful techniques, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process

As a leader at the forefront of social marketing, VIA MEDIA works to bring about social change to improve people's lives. Our mission is to help you make a positive impact on the health and social well being of the populations you serve, as well as the environment.
We specialize in developing effective social media strategies that will build a movement around your cause. We are especially excited about the potential of using traditional, digital and mobile media for engaging people through storytelling and gameplay.

“Same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and bring in change in behaviors.”