Media Relations

For us, the media represents a very powerful tool for bringing about a social and behavioral change among consumers and policy makers and we have built a strong relation with the media over the years that go beyond just press releases and conferences.
VIA Media is respected for assisting healthcare journalists with information that helps them dissipate information in a much better way to people.

KOL Management

VIA Media believes in backing all its media coverage with credibility brought by a large pool of independent experts or Key Opinion Leaders (KOL). The Insights provided by these experts help in driving the communication strategy in a more positive direction. A broad range of key opinion leaders, help bridge the gap and give any story the much needed credibility, which helps build an opinion over a span of time.

Editorial Services

We have an expert team of medical doctors and writers, who generate quality content that is not only target- oriented and thoughtful, but gives strategic messages in the form of short press releases or interesting feature articles.
The articles, with a laid down story structure with lucid style and strong research, backed by statistics and quotes from experts, are not only well received by journalists but they require minimum time to give our information a concrete shape in terms of stories on print or on television.
Our team of scientists, PHDs and medical writers can provide expert high science input into a range of integrated communications programmes, enabling us to apply distinct scientific messages and content to a range of stakeholders.