An Entrepreneur, Health Marketing & PR Professional & Managing Partner of VIA MEDIA, has track record of 15 years of dedicated services in Healthcare Communications. He has vast personal & professional acquaintance with most senior members of medical fraternity, medical association & leading hospitals, consumer forums, senior policy makers, leading journalists in print and electronic media both at the national and international levels. His strong and clear headed understanding of communication needs of the 'Healthcare Industry' is the driving force behind the phenomenal growth of the organization.
He has been instrumental in the formation of India’s Ist & the only Health Writers Network- HEAL and has played a key role in sensitizing the Health Writers on various health issues by making them participate in about 30 Health Writers Workshops and Medical Conferences in India & Abroad, which in turn has helped more than 150 Health Writers from India upgrade their knowledge and skills on Writing on various science and health issues. Under his leadership, ViaMedia has graduated to become India’s leading comprehensive health communication service provider with unbeatable competencies in specialized Health PR and offers dedicated solutions in Medico-Marketing (CSO), Medical Communication, Advocacy and Public Health Communication. ViaMedia is now a leader amongst existing companies in health communication in India with 8 offices in India and 2 offices globally and employs more that 150 health communication professionals across all verticals. To conquer the online and Health IT space, recently ViaMedia has created a SPV in joint venture with US based e–Healthline Pvt. Ltd. under his anchorship. ViaMedia and HEAL are also expanding fast to enhance their health communication network in min. 10 states with Managers and Associates at min. 50 districts, talukas and thousands of villages across the country, which will make it the largest network in Communication and Marketing ever created in India.
You can reach him @ swadeep@viamediahealth.net
Divya is the Founder Director of Via Media and has been a guiding force and an integral part of the company's growth story over the years. A science graduate from Benaras Hindu University, Divya has also done her post-graduation in Marketing & Public Relations.
She balances her time between household and part-time management of human resource management and administrative affairs of Via Media's head office and acts as a coordinater between branch offices and facilitates overall smooth and efficient functioning. She provides creative insights to designing & conceptualisation of sensitive public health campaigns and also focuses on developing the social health wing of Via Media - HEAL Foundation. She has a passion for taking up social health issues and has initiated various social projects under the Trust- HEAL Foundation
A visionary, mastermind and a resourceful observer possessing sharp understanding of health and wellness domain which has come through his years of services to prestigious clients including GlaxoSmithKline, Johnson & Johnson, Pepsico, Dabur & Indian Medical Association.
His ability to develop pragmatic and insightful strategies has helped in successful accomplishment of various healthcare campaigns.
Bappa Majumdar has the rich experience of working for top International and Indian media organisations in a career spanning last 14 years. Before joining Via Media in November 2010, he was employed with Reuters, the world's biggest and most prestigious news agency, which provides news and analysis to one billion people every day.
Bappa first headed the eastern India bureau of Reuters before moving to New Delhi, where he wrote numerous articles on healthcare, government policies and security scenario around the region for the last three years. Bappa, a post-graduate in Mass Communication from the prestigious Jadavpur University in Kolkata, has travelled extensively around the globe covering important healthcare summits and also writing extensively on issues such as global warming and politics. As a special correspondent of The Telegraph newspaper, Bappa wrote numerous newsbreaking reports on the 2004 Asian Tsunami and also travelled to Thailand to cover a post-tsunami recovery.
He specialises in innovating and implementing sustainable disease prevention programs and technologies that can effectively address some of the challenges presented by rapidly escalating costs associated with healthcare.
His experience and expertise extends across a wide range of areas including, disease management, direct clinical care, health program/benefits design, medico marketing , and strategic consulting. Dr.Jain completed his medical training from University College of Medical Sciences in India and also worked in United States.
The artist and cartoonist famous for his health cartoons, is well known for his uncanny wit and infectious humour that he sketches. He has received a number of awards and honorable credits from former Prime Ministers and Presidents of India.
Most recently his works were appreciated by President Pratibha Patil. As an art director, he supervises all the publications of the company.
A young, dynamic, and talented commerce graduate with post graduation in marketing and finance. He has spent more than six years in media & publications industry.
With his sharp understanding of marketing and finance he has proved himself as an asset in handling media, publications and advertising.
He is an MBBS from Jammu University and among the first generation of doctors in the country who took to full-time medical writing. Before the plunge, he practiced clinical medicine with departments of emergency and cardio thoracic surgery.
His medical background comes in very handy in drafting key documents, which many of our clients in pharma and healthcare sector require from time to time.
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